الأساسيات
الخطوط
Hero للحظات الهوية، و Poppins لكل ما يُقرأ طويلًا، و Almarai للعربية.
العائلات
Hero
Aa Bb Cc Dd Ee Ff Gg 0123456789
Poppins
Aa Bb Cc Dd Ee Ff Gg 0123456789
Almarai Light
أ ب ت ث ج ح خ د ذ ر ز ٠١٢٣٤٥٦٧٨٩
Almarai
أ ب ت ث ج ح خ د ذ ر ز ٠١٢٣٤٥٦٧٨٩
سلّم الخطوط
يظهر كل نمط بخطّه. تُكتب الأنماط العربية من اليمين إلى اليسار.
Display
Software solutions for real-life problems
Hero, English. Page titles and cover lines. Sentence case or capitals, as in the deck's GOAL and SYMBOLS tabs.
Software solutions for real-life problems
Hero, English. Section titles.
Software solutions for real-life problems
Hero, English. Headings, and the text of a SectionTag set in white on teal.
Software solutions for real-life problems
Hero, English. Sub-headings. The smallest size at which white text on teal passes.
Text
Software solutions for real-life problems
Poppins Regular. Lead paragraphs, as in the deck's goal statement.
Software solutions for real-life problems
Poppins Regular. Default body copy.
Software solutions for real-life problems
Poppins Regular. Secondary copy, table cells, footer contact lines.
Software solutions for real-life problems
Poppins Regular. Captions and fine print.
Software solutions for real-life problems
Poppins SemiBold. Emphasis inside body copy and callout titles (the deck uses Poppins Bold for these).
CAPITALS LABEL
Poppins Medium, set in capitals with wide tracking. Short labels only, never sentences. The old descriptor line under the wordmark used this treatment.
Orders
Poppins SemiBold. Page titles inside the products (consoles, POS, app bars). Hero stays for brand moments: landing, sign-in, splash.
Recent orders
Poppins SemiBold. Card and dialog titles.
Customer
Poppins SemiBold. Table column headers and form section labels, in sentence case.
Arabic display
للحلول البرمجية
Almarai Light, Arabic. Titles and brand moments. About 1.18x the size of the English display so the two look equally light; Blue Ocean is far heavier than Hero and made the Arabic look bold beside it.
للحلول البرمجية
Almarai Light, Arabic. Headings at brand moments.
Arabic text
للحلول البرمجية
Almarai Regular, Arabic. Body copy and the descriptor line. Set right to left with dir="rtl".
للحلول البرمجية
Almarai Regular, Arabic. Secondary copy and footer contact lines.
للحلول البرمجية
Almarai Bold, Arabic. Emphasis and callout titles.
الطلبات
Almarai Bold, Arabic. Page titles inside the products. Brand moments use ar-display (Almarai Light).
أحدث الطلبات
Almarai Bold, Arabic. Card and dialog titles.
الإرشادات
- English:
display(Hero) is primary, for titles and tabs.sans(Poppins) is secondary, for everything read at length. Set body copy inbody, emphasis inbody-strong, secondary copy inbody-sm, and short labels inlabel(capitals,0.2emtracking). - Arabic:
ar-displayis Almarai Light, for titles at brand moments, set about 1.18x the size of the Englishdisplayso the two languages look equally light. (Blue Ocean was tried first, but it is far heavier than Hero and made the Arabic look bold beside the English; it stays in the logo lockups and print only.)ar-text(Almarai Regular and Bold) is for body copy. Set Arabic text right to left (dir="rtl"), start-aligned, and never apply the letter-spacing used bylabel, which breaks Arabic joins. - Hero has no Arabic. The family stacks already fall back across Latin and Arabic, so use the stack tokens (
--font-display,--font-sans,--font-ar-display,--font-ar-text) and not a face name. - Weights available: Poppins Light, Regular, Italic, Medium, SemiBold and Bold; Hero Light and Regular; Almarai Light, Regular, Bold and ExtraBold; Blue Ocean (one weight, logo and print only). Do not request a weight outside these, because browsers fake it. Hero has no bold: emphasise with size, not weight.