Brand
Brand
The Cave name, logo, voice and icons.
Cave is a software company that finds software solutions for real-life problems. The company was first named Cave Software Solutions and is now registered as Cave only (Arabic كهف). The brand is built on one idea: a cave offers protection, so Cave provides secure, reliable software environments. Everything here is bilingual. Build every surface in English and Arabic, and treat the Arabic as a first-class version, not a translation afterthought.
Logos
Use the files as supplied. Full colour goes on white or paper; the white reversal goes on teal, navy or charcoal.
English, Full colourDownload SVG
English, ReversedDownload SVG
Arabic, Full colourDownload SVG
Arabic, ReversedDownload SVG
Symbol, Full colourDownload SVG
Symbol, ReversedDownload SVG
The logo
- Use the logo files in
assets/Logosas supplied. The wordmark is custom lettering drawn as outlines: never retype it indisplayorsans, never redraw the symbol, never recolour its layers. - Pick the lockup by language and by ground.
- Full colour (
cave-logo-*-color-compact) goes onwhiteorpaperonly. - Reversed, all white (
cave-logo-*-white-compact) goes onteal,navyorcharcoal. These are the four grounds the deck approves. - The lockup is the symbol over the name. Symbol alone (
cave-symbol-*) is for avatars and icons.
- Full colour (
- The English wordmark is
navy. The Arabic wordmark is the deepermidnight. Do not swap them. - English lockups are left-to-right and Arabic lockups are right-to-left, each centred symbol over name. Use the Arabic lockup on Arabic surfaces and the English on English ones.
- Clear space and minimum size are not defined in the deck. Do not invent numbers: keep generous space and ask before setting a minimum size.
Voice and name
- The name is Cave, and كهف in Arabic. The wordmark is set in capitals (CAVE); the original deck's running copy also uses capitals. Never write "Cave Software Solutions" or "Software Solutions" as part of the name: it was dropped when the company was registered.
- The old descriptor line (SOFTWARE SOLUTIONS / للحلول البرمجية) is retired. Logo files that carry it are not in this system; the original deck in
assets/Referenceand the Illustrator logo files still show it. - Write plain, declarative sentences that open with the benefit, then the proof. Use the cave, the layers and the river as metaphors, because the mark is built from them. Real examples from the brand deck:
- "Just as caves offer protection, we provide secure, reliable software environments."
- "The layered effect symbolizes the depth of knowledge, the stages of problem-solving, and the iterative nature of software development."
- "Its reflective surface mirrors endless possibilities, emphasizing CAVE's ability to deliver multiple pathways to solve challenges."
- Name the mark's parts as the deck does: The Cave (depth and discovery), The River (infinite solutions in motion), Flowing Layers (iterative development).
- Do not use emoji. The brand has no emoji or decorative glyph language.
Icons
Three line drawings: the cave, the layers and the river.
cave
layers
river
- The brand's icons are three single-colour line drawings in
assets/Icons: cave (protection, secure environments), layers (depth, stages, iteration) and river (possibilities, multiple pathways). They are drawn intealand, because they are images, cannot take another colour. The deck pairs each with a one-sentence meaning; do the same. - For UI icons beyond these three, choose a rounded line set at the same stroke weight in
inkoraccent-text. The deck defines no UI icon set. - Social icons on the letterhead are WhatsApp, Facebook, Instagram and Telegram: a
navyring with the glyph inteal-light. Only the image inassets/Stationeryexists; redraw them in vector before reuse.
Stationery
- The letterhead centres the symbol at the top. The footer is one centred line in
body-sm: address, email and phone separated by thin vertical bars, with the four social icons beneath. The phone number's digits after the country code are bold. The overlapping rounded triangles, one pale teal, one grey-blue and one outline, mark the corner, at bottom-right on the English sheet and bottom-left on the Arabic sheet. - The Arabic sheet mirrors the English one and sets the address in Arabic (Almarai). Use
ar-body-smthere. - Contact lines: Kaakaaiyat Al Jesser, Lebanon, info@cave.technology, +961 70 185 306, website www.cave.technology. The letterhead images in
assets/Stationerystill print support@cave.com; reprint them with info@cave.technology.